The platform is intended to help shoppers find the right beauty products for their needs, and works by analyzing product reviews and translating them into "digestible product synopses." Shoppers can also compare beauty products side by side and, when ready, "click-through to purchase their favorite products for the best price." The platform was founded by Jay Hack and Brandon Garcia, two Stanford graduates, "with the aim to champion transparency and inclusivity in the highly homogenous beauty space." A free search engine for beauty products, Mira, launched Tuesday online and through its mobile app, according to a press release.
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